| | | | | Hi there, | | | | | | | | | | | | | | | Imagine you run a startup that makes organic dog food. Which keyword should you try to rank for on Google?
"Dog food," which gets 110,000 searches per month. Or "organic dog food," which gets 6,600 searches per month?
The answer is probably "organic dog food," even though it's less popular.
"Organic dog food" is an example of a long-tail keyword.
Long-tail keywords get fewer searches, but they have three key benefits. They: - Attract targeted, relevant traffic (people who specifically want organic dog food)
- Are usually easier to rank for than more popular keywords (because they have less competition)
- Tend to cost less to target with PPC ads (due to reduced competition)
As a result, long-tail keywords usually offer better ROI than more popular keywords do.
Learn how to find and target long-tail keywords here. | | | | | | | | | We surveyed 1,500 marketers and pulled together the most impactful content marketing facts and statistics for this year.
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All to help you plan and execute an effective content marketing strategy.
Check out our full list of content marketing facts and stats. | | | | | | | | | | | | |
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