Subscription companies that successfully understand and reduce all sources of customer churn deliver the highest growth rates.
Is your business managing all sources of churn and optimizing growth? You may not recognize the one cause of churn that most heavily impacts subscription businesses. Read our eBook, Revenue Acceleration for Subscription Businesses, to learn how solving the biggest source of customer churn will increase active customer growth counts and accelerate your company's revenue growth.
Key takeaways:
Failed card payments from satisfied customers cause up to 48% of churn
Losing a failed payment means you've lost a customer
The value of a recovered customer equals the sum of all future payments the customer will make following payment recovery
Solutions that optimize failed payment recovery rates maximize LTV
Best practices in recovery that do not involve the customer eliminate indirect churn
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