The Engagement & Intelligence Platform
| Top Takeaways of Revenue Leaders This is a CROTrends Publication |
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Hi there,
It is more important than ever for leaders like you to make a permanent shift to digital sales.
This was the overarching takeaway of "B2B Leaders Usher In A New Era of Sales," a new thought leadership paper Outreach commissioned from Forrester Consulting.
Here's a quick snapshot of other important insights:
- Organizations must commit to DEI if they don't want to lose revenue and talent.
- Sales managers have not yet mastered critical skills, so leaders need to invest in training and technology to stay competitive.
- Forecasting is ineffective because revenue teams lack the tools to make real-time course corrections.
This study confirms what we at Outreach have long believed: Leaders need to prioritize employee values, upskilling their managers, and embrace digital technologies.
The new era of sales is here. How can we help you take the next step?
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