| | | | | Hi there, | | | | | Google understands search intent pretty well, but it struggles to cover all the possible 'angles' of that intent on the SERP.
This makes it difficult for users to fully explore topics from a single query.
In this week's deep dive, Semrush's Mordy Oberstein looks at the role and structure of the organic results on the SERP of the future.
Turns out, he's right to question it.
In May 2021, Google announced a new technology, MUM (or Multitask Unified Model), that is 1,000 times more powerful than its next closest Machine Learning property.
One month later, Google put MUM to work and found that, in a matter of seconds, it was able to identify 800+ variations of COVID vaccine names in more than 50 languages—something that would've taken hundreds of hours for humans to complete.
So, what does it all mean?
Google will better understand content and queries (and what's implied by them), resulting in a full spread of topically relevant material and deeper exploration from the SERP.
To make this happen, Google will need a SERP that matches the power of its MUM technology, as the current format—those 'blue links' we've become so familiar with—simply won't be up to par.
What do you think the SERP of the future holds for you? Check out the full article here:
Why Google's 10 Blue Links Will Have to Go (Eventually)
Happy optimizing, | | | | | | | | | | | | |
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