The first step in any successful ABM program is mastering your target account list. If you don't get that right, you won't see the kind of success that can scale. The good news is your comprehensive guide to all things account targeting is here.
In this new eBook from Terminus, you'll gain practical knowledge on how to define, scale, and build your account targeting processes in order to scale your ABM for maximum success. Learn what kind of data systems you need to have in place, how to define and revisit your ICP, how to build an account hub, and how to take action on the data you're gathering in your targeted campaigns.
This eBook takes large concepts and pares them down into practical lessons, examples, and worksheets for you to use.
Learnings you can expect:
- What kind of data systems you need to have in place for effective ABM
- How to define and revisit your ICP
- How to build an account hub
- How to take action on the data you're gathering in your targeted campaigns
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