Oops, Google did it again! What does it mean for you?

Want to make marketing easier in 2022? Read the Semrush Newsletter Jan. Edition

Hi there,     Ready to make 2022 your best year yet? Check out how you can achieve that. In this month's newsletter, we cover: Surprise! Another Google update that impacts your product review rankings How to break into a new market with powerful data tools The Rephraser that makes content repurposing a breeze An extra pair of hands to scale your outsourcing operations Export Core Web Vitals in a convenient PDF report     Big Updates from Google, again   Google, as always, makes sure we all stay busy and focused. This time, the "December 2021 Product Review Update (PRU)" has shown volatility and drastic changes in rankings across the board. What does the update mean for you? Pages with in-depth and comprehensive reviews of products will be rewarded Product reviews should contain links to multiple sellers — allowing customers to make a purchase from a merchant of their choice Affiliate sites with thin reviews will be considered less valuable If you are in this space, pay close attention to your rankings. Remember that you can always check SERP volatility with Semrush Sensor here.     How big is market X, Y, and Z? Uncover Market Summary Data with a new Semrush Widget!   Finding how viable a market is can take a lot of time and research. That's why we launched a new widget with expanded data points with Market Explorer by .Trends. Get a clean, birds-eye view of any market or domain plus: Market Competition: Track competitors with a difficulty percentage metric. The higher the percentage, the higher the competition Total Addressable Market: Find out how large your target market is by analyzing probable and potential customers Service Available Market: Visualize how many people are ready and able to make a purchase Show me Market Explorer insights     "Hey Semrush, How Can I Rephrase That?"   You're spending way too much time rewording and repurposing bits and pieces of content, right? We've added an exciting feature, the Rephraser, inside the SEO Writing Assistant that does the legwork for you. Write your copy and let it rewrite new versions that you can review and repurpose for different channels. Voilà! Instant time-saver. Give the SWA Rephraser a spin     Get Your Core Web Vitals Report in a PDF   A lot of you asked us for this option. So here we go! Now you can export and schedule CWV reports and widget data with ease. Share clean, convenient PDF files with your clients or teams. Get your Core Web Vitals report     Grab an Extra Pair of Hands to Help Grow Your Business   "I would do it faster myself!" Does this sound like you? We hear this phrase way too often from many marketers, managers, and small business owners. Finding help with a one-off project or a partner for long-term collaboration can be a real nightmare. Here is how you can avoid it, and sleep tight:     Agency Partners   Find a trusted digital partner with expertise in your niche. Filter by Agency Score, location, industry, services, budget, and other criteria to match your needs. Search the directory and directly connect with the perfect agency—for FREE.   Semrush App Center   Bring your marketing ideas to life with best-in-class tools like YouTube rank tracking, competitor ad scouting, and others. Spoiler alert! Get ready for more! We have upcoming apps that focus on influencer discovery, video marketing, and other tools to push your strategy to the next level.       Semrush Team

 

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