Customer churn is the enemy of subscription revenue and profitability, and almost half of subscription churn is caused by payment issues, not customer cancellations. While most subscription companies actively work to reduce churn, many don't understand the direct link between failed payments and customer churn. This often means the true cost to revenue and customer churn directly caused by failed payments is also not well understood, much less calculated. In fact, the true cost of an unrecovered failed subscription payment is so much more than one payment because it equals the total value of the lost customer.
Click to download The Cost of Failed Payments eBook and learn how to calculate the true cost failed payments have on your business. You can also access the Invisible Recovery calculator, where you can enter your business's subscription metrics, and estimate the revenue growth rate your business can recover from customers otherwise lost to failed payments.
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