Buckle Up! Content-Driven Updates and What We Can Learn from Them

Hi there,     Google's December 2021 Product Review Update continues to highlight the importance of quality content. Put simply, quality content demonstrates value for the user by solving a problem or answering a question. Sounds easy, right? If that were true, we probably wouldn't see such high levels of volatility as these content-focused updates roll out. It's clear that Google's ability to qualify content is evolving—and the bar for what that content looks like is getting higher. Our analysis of Google's most recent update reinforces this point. The best product review pages give the user information they need and include details and nuances that demonstrate real product experience. We can see the impact of starting content projects with an understanding of the user, their needs, and their intent. You can achieve this by using tools that help you understand topics and keywords—this way, you'll get valuable metrics and deeper knowledge of your audience. Happy optimizing, Semrush     [Google] Analyzing the December 2021 Product Review Update   In a new analysis, we explore content that appeared to reap rewards during Google's recent product review update. Find out which actions you can take to optimize your product review pages and improve rankings on the SERP.   Read More     Link Building Strategies: The Good and the Bad   There are many misconceptions when it comes to link-building methods—some of which can cause Google to take manual action against your site and tank your rankings. Links continue to be one of Google's top ranking factors, and our guide to link building can help you get it right.   Read more   How to Hire a Marketing Agency for Your Business (4 Steps)   Whether you're managing an in-house team or running your own business, outsourcing marketing efforts can be a time-saving, budget-boosting option. Discover the benefits of working with a marketing agency and learn how you can scale your efforts with the help of an external team.   Read more     More Learning with Semrush     [Webinar Highlight] Developing Your Growth Playbook   Growth happens in stages, and aligning your goals, resources, and needs is key to success. In this clip from our recent webinar, How to Hire a Growth Team, Thibault Imbert (Github) discusses the steps to developing a growth playbook.   Watch Now       [How-To] Nathan Gotch Reveals the Secrets of Keyword Research   Semrush's keyword database is more than 20 billion strong. How do you narrow the list and find the right keywords for your campaign? Nathan Gotch (Gotch SEO) covers best practices, pitfalls, and secrets of keyword research in our latest YouTube video.   Watch Now         Semrush Team

 

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