Hi there,
As a marketer or a business owner, you have multiple communication channels available to acquire, engage and retain your customers. Choosing the right channel will have a direct, measurable impact on your business.
When compared to Email and other channels that have come to the forefront in recent times like Push notifications, WhatsApp, Social Media etc., the reach, reliability, and effectiveness of the humble SMS is still unmatched.
Read on to know why SMS remains to be a the most effective communication channel.
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Staggering open rates & response rates
99% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset (Source: Nielsen Survey).
| | | 5X more effective than Email
SMS has 5X higher open rates, 5x higher response rates and 2400x quicker response times than Email (Source: Oracle Marketing Cloud - MME Guide).
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Increasing use of mobile phones
India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020 (Source: TRAI).
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Increased mobile reach
75% of online rural population in India is online via their mobile devices (Source: Octane Research).
| | | A constant source of communication
Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of them check their phones over 100 times (Source: Ericsson Consumer Lab).
| | | Increased usage of smartphones
The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015).
| | | Warmly received
Compared to other channels such as email, SMS involves far lesser spam and so, consumers are more attentive to SMS. There is only 5% opt-out rate for SMS campaigns (Source: Nielsen Survey).
| | | Why Textlocal?
With the explosion of smartphones and low-cost data, mobile marketing is undergoing a rapid transformation in India. Businesses are now creating more powerful customer engagement journeys on SMS than just sending plain-vanilla SMS. Textlocal has been at the forefront of technological innovation, enabling users to easily create highly effective media-rich SMS campaigns. Here's why 1,65,000+ businesses choose Textlocal as their preferred SMS partner: - Effectively reach millions of customers with best-in-class deliverability and speeds
- Personalize your SMS campaigns effortlessly with merge fields
- Go beyond 160 characters. Insert images and files with Textlocal SMS attachments
- Send SMS in regional languages using Textlocal transliteration tool
- Track, measure & optimize SMS campaign effectiveness with granular click reports
- Receive SMS with short codes, long codes & keywords and build your database
- Scale up seamlessly with enterprise-ready reliability, security and redundancy
- Fanatic customer support with a rating of 9.6/10 on Trustpilot
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